|In the spotlight....|
Mornings With Dave O'Brien Featuring Cara
97.1 Hank FM - WLHK
Interviewed by Steve Harmon
Harmon: From Harmon
and Evans 17 years to ..just Steve Harmon...it is quite a change of life and
show style. Dave has found that at Hank FM!!
Harmonious: How about a quick bio?
O'Brien: Generating lots of content with a very limited
staff. Cara is technically a part-time employee (although she puts in lots
of hours) so a majority of the content generation, interviews, production,
appearances, etc. are all on me. It's a lean operation!
O'Brien: We went from a three person, six songs an hour
show to a two person, ten songs an hour show. Believe it or not, we're still
able to have a lot of good content because most of the songs are three
minutes long, leaving plenty of time for other fun. We've actually seen a
lot of growth in PPM and can use the minute-by-minute data to fine tune some
of our content. We are careful not to analyze data too much though because
good radio is still good radio, even with PPM.
Harmonious: What are some of the cool things about your market?
O'Brien: I do a monthly video segment with Indiana's First
Lady Cheri Daniels called "Cheri's Chores". We go out and learn a new skill
together - everything from driving dump trucks to making candy canes to clog
dancing to shrimp farming to serving school lunch to 8th graders. We have a
great time doing it and we just won an Indiana Broadcasters Association
award for it. Mrs. Daniels comes in the studio every month to talk about the
Chore and solicit ideas from listeners for a new one. The Governor (Mitch
Daniels - who should have run for President) loves the program and it's been
featured on CNN, CBS Sunday Morning, the Wall Street Journal and lots of
other national press. I also shoot a lot of video wherever I go and we have
an amazing video staff that documents every event we do.
Dave O'Brien: Yes. Philip has also shared some videos that are not appropriate for my website.
<<PHILIP NOTE: Gosh Dave... hope I didn't offend you with any of them! Heck, I share things with you guys that aren't
really appropriate for ANY website!>>
Harmon: Who decides how many promos run per day and which ones?
We run one per hour in other dayparts and I produce them. They are usually
very artist-heavy. I have a Country artist on the air with me nearly every
single day and generate promos from those interviews.
Harmon: "The best BitBoard bit we ever tried was....."
I'm not sure if it was the best bit ever but I loved doing "Interview Craps"
where you roll a die and whatever number comes up - that's how many words
you're allowed to use in your interview questions. We never once had a guest
catch on that something seemed odd.
Harmon: Any changes or tweaks you'd like to see on Bitboard?
I say this knowing that I will never do it myself because (sigh) it's extra
work. I would love to see more links in show's reports to audio or video of
bits and events. I know I could just go to your show's website and find it
myself but that seems like extra work too. I'd also like a Bitboard lounge
in airports when I travel so I don't have to wait at the gate with people
who fly coach.
previous spotlight shows: