The Moo Crew
Radar, Scott & Karen
Interviewed by Steve
I thought a show getting ready for their 10 Year Celebration would
have some answers for us on morning radio shows .. longtime friends and
Bitkickers from WMIL Milwaukee.. The MOO Crew
Harmon: Describe your cast
Scott: Karen-like the energizer bunny. always
thinking, always moving
Karen: I'm the high energy workaholic and probably
the best at multi-tasking. Super driven to the point of annoyance at
times! Scott is the perfect balance...calm, cool and funny as hell! Radar
is the party animal and our resident Nascar expert. He's the show producer
so he helps us keep it all together.
Radar: Karen (spaz), Scott (Mr. Mellow) and Radar (God). Ok, I went a
little overboard. The three of us handle the show, news, traffic, website
and carpet cleaning. We're pretty versatile.
Harmon: Bit that helped you win your city ... and you knew it!
Scott: We sat in every seat in Miller Park and
raised 50 grand for the prevention of child abuse. The coolest part was
they allowed us into the stadium a week before opening day in 2001. No one
else in town had seen the park. All four tv stations covered it. Newspaper
and even a little national pub.
Karen: There's been quite a few over the years like Squats for Tots when
we sat in every seat at our new baseball stadium for Child Abuse
Prevention. It helped to invite local TV newspeople to help and we had
coverage for three days! (raised $1 per seat for a total of $50,000) Or
our "Drop Your Drawers" broadcast when we collected underwear for the
victims of Hurricane Katrina
Radar: When we sat in every seat (42,000 of them) in Miller Park, before
opening day for our Milwaukee Brewers. The team wouldn't allow any media
inside. They wanted to unveil it on opening day. We gained access, since
we were raising money for our charity. The only way the news media could
gain access was if they filmed us. Every channel showed up over the three
day sit down
Harmon: How long together?
Scott: 10 years March 1!
Radar: 8 hours or more each day. Actually, Karen and Scott have been
together for 10. I have been the third wheel for 8.
Harmon: Person on your last nerve?
Scott: We have a prize pig named Darla. She's
tricky. She'll call in with about seven different aliases and even uses
different accents and dialects.
Karen: Right now, the guys holding my broken snowblower hostage!
Radar: Any sales person that can't/won't/doesn't want to help the show.
But if they need something.......
Harmon: How do you keep it together on days when the show seems to be
Scott: Fortunately, Karen always comes loaded for
bear. She's killed several small forests for show prep so we always have
something to talk about.
Karen: We come in really prepped and have lots of extra arsonal ready when
a topic flops. On those occasional mornings when nothing seems to work, we
are happy that we get to try again tomorrow!
Radar: Don't dwell. Chalk it up and move on. Otherwise, you ruin your
whole week. One bad day can spawn another. Some days are not going to work
because of weather, holiday's or just dead phones. We just plan for the
next day and always seem to rebound.
Harmon: What's the worst job you've ever had outside of radio that
reminded you what spoiled moneymakers we can be?
Scott: Two of em'. Bailing hay and pouring concrete
when I was growing up in Iowa.
Karen: I can't remember life before radio! But whenever we drop off lunch
for Milwaukee businesses and tour area factories, we are often reminded
how good we have it.
Radar: Milkin' cows. Did it in high school. It's a 24/7 job. And I hated
getting up early. Wait, I'm doing mornings now.
Harmon: At ten o'clock or <whenever you're done...> how do you know it was a
Scott: I'm the wrong guy to ask because I suffer
from short term memory loss.
Karen: There's a nice, warm feeling!! Seriously, when everything gels we
sense that it was a good day...but the real indicator is when you meet a
listener a few weeks later and they bring up that day. If listeners
recall, it's always a great sign we touched them.
Radar: By the volume of emails on topics we covered. If it was
compelling/funny, we'll get slammed. Or, if we say, "THAT is going on our
CMA Award entry".
Harmon: Do you try to work in items from the morning paper?
Scott: Always. In this town, your local or your
dead. Ask the 17 syndicated shows that haven't worked here. (Mancow, Imus,
Karen: More than anything else!! Our priority is local news so we use the
morning paper alot.
Radar: Yes, especially if it's front page! Things happen after our show
all the time. We like staying up with what is happening now!
Harmon: What's your biggest challenge day to day?
Scott: The station is always on promotion overload.
The challenge is coming up with creative morning show bits to sell it.
Karen: Getting out of bed!! A 3:30AM alarm clock hurts your head
Harmon: Give an example of a day you "owned the market".
Scott: You can never go wrong with the military. We
had a local army company home from Iraq and we gave a bunch of them front
row for Kenny Chesney. The tears were flowin' and every one was watching.
TV, newspaper were both in the studio.
Karen: In November, FM 106 won the 2007 Large Market Station of the Year
Country Music Award. We made our usual trip to broadcast from Nashville
but were followed around by the local ABC affiliate since they carried the
award show. Congratulatory e-mails flooded in from listeners and even our
competitors in town reached out to let us know it was a big deal.
Harmon: The "Internet" how much time do you spend on internet features
Scott: Radar spends a ton of time on all of the
above. Our website is a big part of our show from contesting to videos of
things we've done to blogging and pictures.
Karen: Ever since I bought my Flip Video and new digital camera, I've been
uploading morning show stuff like crazy but Radar really spends the most
time keeping our page current and it looks great!
Radar: A lot! We're constantly driving listeners to our site. I've got
show stuff, podcasts, pics, videos, etc. If it's 2pm, people will go to
our site to see what we did or are doing the next day. If it's not there,
they may just give up. I try to give them what they want on our site.
Don't want them going to another station site to get news or
Harmon: Anybody ever call and say, loving your HD channel?
Scott: Ha! Good one Harmon!! Our boss Kerry Wolfe is
the only guy I know with an hd radio.
Karen: Not a word!
Radar: No calls...but I like it.
Harmon: What else can Bitboard do for you?
Scott: You can never get enough lifestyle
interviews. Always good to see names and emails or phone contacts for
lifestyle stuff that we can use.
Karen: See Radars answer on this....I lOVE his idea of doing a morning
show reality series!! Everyone wants to see the behind the scenes of a
Radar: Develop a TV show. Seriously...a show that features morning radio
jocks doing bits.
Harmon: Best idea you used from Bitboard?
Scott: Too many to mention but Three Eyed Turtle and
Walking Naked bring back fond memories
Karen: We rely on Bitboard SO much but one that stands out it the St.
Patricks Day "Biggest Green Thing" idea. We had front row Rascal Flatts
tickets and TONS of creative entries. Lots of TV coverage on this
Radar: We've used many that were great...but most recently, it's Hannah
MAN-tana for Hannah Montana tix. We were on it (thanks to Bitboard) before
any other station in our market. Of course, they all followed with the
Harmon: Has your show gotten a chance to check out Daily Dose on Bitboard?
Scott: Yes....I'm gonna miss the daily Britney
section and hope it never goes away.
Karen: Yes and we use much of it on the show!
Radar: Yes, it's great! We use it in addition to our daily prep.(did we
suck up enough, Harmon? World Class!!..Harmon )
previous spotlight shows: