Paul Schadt & Meg
in the Morning
with Geof Knight
96-9 The Kat / WKKT
Interviewed by Steve Harmon
WKKT Morning Show producer Geof Knight
has been a part of Bitboard since .. Bananacom? I think he would write in
longhand and mail it to Kidd. I thought it was time to catch up with
the team in Charlotte N.C.
Paul Schadt ...
been waking up Charlotte since 1980, worked at WSOC from 1980-1997, and 1997
to current at WKKT...also the co-host of Racing Country, a syndicated NASCAR
show that airs on roughly 300 stations weekly
Geof Knight has been producing in Charlotte since 1993 where he
started with The Chuck Boozer Show on WTDR .... from 1995-1997 he
produced the Johnson & Johnson Show (now in Salt Lake) on WTDR....he
spent the last part of 1997 at WSOC with Paul's show and came over to WKKT
with Paul in '97 and is still currently the Morning Producer for the Paul
Schadt Show on WKKT ... he has produced the syndicated Racing Country show
since March of 2000
Meg Butterly joined the show Labor Day of 2009, and came to to the
show from the J.D.'s show on WIRK in West Palm Beach ..... She got
her start in Detroit and Pittsburgh with Welch & Woody, back in 1999.
What's your biggest challenge?
Paul: Staying on our toes on a daily
basis. Charlotte is one of the few remaining markets that has a competitive
country battle. Many other markets have both country stations owned by the
same company here we like the battles!
Geof: Staying as fresh as
Meg: I would have to agree with
Geof, keeping up, and I am in charge of our website too, so I always want a
jump on the competition with the latest breaking news!
Cool things about your market?
Paul: We've got pro football, pro
basketball, a top tier PGA tourney, and the majority of all the NASCAR teams
call Charlotte home and operate in and around town. Plus we are an hour from
some beautiful mountains with great winter skiing, and only a couple of
hours away from the beach....there are several great shows that are
syndicated out of Charlotte Bob & Sherry, John Boy & Billy, Ace &
TJ, and our NASCAR show .
Meg: I was in complete awe when I
got here. Honestly coming from Palm Beach I wasn’t sure how this was going
to be, but I am amazed. NASCAR (I am learning to love it) oh, and did I
mention there are no hurricanes here? Well… not like I have seen anyway!
Geof: Mountains, Beach (a few
hours away), Football, , and I get to see the seasons without them being too
Was there a radio star you loved
growing up listening to?
Geof: lotta great Washington DC
radio when I was a kid, then lived in Lynchburg, Va as a high schooler in
the 80's, and I always thought K92 out of Roanoke was the best station in
Meg: Growing up in Detroit There
was amazing radio… Drew and Mike for Rock and Roll, Dick Purtan
was the “safe” family choice… he was an incredible legend, and I was sooooo
sad to see him retire.
What time do you get into the studio?
Geof: After a stop at the paper
plant to pick up the newspapers (man aren't THEY a great site first thing in
the morning!) I usually roll in between 3:45-4:15....depends on if I was too
lazy to get gas the night before!
Meg: THIS has been a change for me
because for the last 5 years we were in about an hour before show time, but
now we swap e-mail the night before about the show for the next day, and
Paul and I will get in about 4:45 or so… ahhhhh!
Great idea, sharing your day with
an e-mail or text to the host. How much prep happens before you even leave
Geof: I check all our sources
before I leave, just to make sure there's nothing new that we didn't already
know the night before. Paul, Meg & I exchange emails the night before each
show and share what we've found, seen heard, etc since the last show that
might work the next day. Plus if there is a BIG star or Country star on one
of the late night shows I will pull audio from that prior to leaving the
house to GUARANTEE we have something sometimes the prep sites don't always
get the clip YOU want. <True, if you have
audioclipbpard just e-mail Dawn in New York and she will try and get what
you need exactly...we have no producer and that is so much help! Harmon>
Meg: I usually initiate the email
chain the night before with Hollywood stuff, Paul chimes in with local and
some other Hollywood stuff too, and Geof wraps it up, and pulls the audio we
will probably want for the next day.
How are you using Facebook?
Geof: all the social media sites
have become a big part of what we do....it's a great way let your fans know
what's coming up and what's going on....and sometimes you can probe great
topics by asking questions on F-book to test the waters prior to taking it
on the air....as a matter of fact the station is doing a NCAA bracket style
"vote for the cutest country star" kinda thing right now, and the fans clubs
of the artists found out about it on Facebook and our web numbers have more
than tripled on a daily basis since we started blogging about it.
Meg: EVERYDAY! Because part of my
responsibility are the web hits, I am constantly using Twitter, our
Facebook page, and ANYTHING else that will work to get our site noticed… I
think the key is moderation, if you are TOO in their face with constant
Tweets and FB updates you can actually alienate the listener, so I make it
count. I also find time to respond to the listeners so they know we are not
just pimping this thing out.
Has your prep changed over the
Geof: Wow....dramatically so yes.
TV uses pictures to tell the story, we use SOUND...the more the better, plus
in our "Web-world" we dedicate time to finding content and VIDEO for our
webpage. I have noticed that Philip's Daily Dose on Bitboard has added
videos - that is excellent! <Thank ya, thank ya.
You guys make sure you check Daily Dose for all your Entertainment news and
gossip late at night or early in the morning ... it's pretty much up to the
minute. - Philip>
Meg: YES, also finding that
“special” web site that will have stuff the competition won’t have til
later, or when they scoop it off your page.
What amount of show time on stunts
Geof: Very little, but when it is,
we make it count: Paul's had his mustache since 1980.....he let Kellie
Pickler shave it off live at a benefit concert recently if we hit our
goal...we did...she did.....and the tv stations covered it like it was a
Tiger Woods sighting
Meg: Working with JD we did plenty
of stunts, and so this has been a bit of a switch for me too, but it is
interesting because when we are out, the amount of folks that show up is
Parts of the job you love, parts
Geof: LOVE it when things are
going good on the air....the feeling is great...love working with people who
are chipper in the morning.....HATE.....my alarm clock...been going off at
2:45 every Monday thru Friday since 1993, but you guys all know that .....
LOVE being done by noon, and napping by 1, unless I have a tee time!...HATE
slow songs at 5:45 in the morning, or anytime during drive time for that
matter....I still haven't found a person who loves to wake up to "Where Were
You When The World Stopped Turning"...
Meg: Love it when you are laughing
so hard you can’t breathe, and the listener that calls up to tell you they
are laughing just as hard… but they can’t because they are laughing too
hard… Love LOVE working with people who LOVE to be here… it makes all the
difference… it is contagious. HATE… my alarm… when I finally do retire
(wait, what does that word mean), I have a sledge hammer for it… and for the
SLOW, knife in the heart songs at 5:45 or even 7:45 in the morning… There
are definitely more parts to love than hate.
Any Changes for ppm?
Geof: nothing too
serious...thanks to great management, we feel like we've been pretty
prepared for awhile now.....more conscious of length of content, we've done
some studying of the other major markets and what they've seen so far, and
have had some conversations with some Bitboard friends who have already been
through it, they've been a big help as well
Meg: Agreed Geof! With the
management we have it should be a smooth transition. Yes, we will have to
make some changes, but having the time to prepare we have figured out how to
still have a “show” per say while keeping things shorter in each break.
The best BitBoard bit we ever tried
Geof: Car horn psychic....I'm not
saying it's the best bit I've ever SEEN on the board, but as far as reaction
goes....we changed it to Dog Psychic ..... Paul could guess your dog by
hearing the bark ..... we can go MONTHS without doing it, and people will
STILL bring it up (it's all about recall right?....oh wait ppm world, never
Changes or tweaks for Bitboard you
Geof: I would not change a
thing......has been the best service I've ever been a part of....I've been
contributing since 1993 and have always found great show ideas, made some
solid contacts, and met some great friends over the years...
Meg: The only thing I might say is
that sometimes the information for interviews that people have done are past
the time window to get in… keeping it current, and maybe even “breaking”
would make it that much more… I have made some amazing friends over the
years, and feel like you work with some of the best creative minds with some
of the stuff that comes about. What would a day be without a little
previous spotlight shows: