What are you best known for in your market?
Boring as it sounds...we have the reputation for
being the only place in town where every member of the family can listen. We are
also known as the place to go when Tampa needs help. We're constantly finding
lost dogs, helping families that were burned out of homes, sheriff's office,
food banks, whenever someBODY needs help, we run to the rescue!
I'm Batman. My audience knows that I had an
alcoholic step-father who used to get drunk and beat up my mom and my sister.
They also know I broke his jaw. I've shared almost every moment of my life on
the air. My youngest was born on the air.
about daily! I make a point to personally respond to every listeners call or
email. It's amazing to me how many people in this business don't understand the
importance of being accessible. no, they don't have my cell number or know where
I live but I have phone lines set-up where I can be reached anytime.
The "G.A.S." factor. Simply put,
everything we do has to move the needle on the G.A.S. Factor. You constantly
have to ask yourself "Does anyBODY give a shit (G.A.S.) about this?"
If there's any remote thought... it usually means noBODY does give a shit, out
it goes. You've gotta keep your audience in mind all the time. If it's not
something they care about, then blow it off...play the music!
Hands down it has to be "Mr. Indestructible
Microphone" I stole it from Dirk in Indiana. For some reason, this bit
kills ONLY on Country radio. "Mim" as he's affectionately referred to,
has his own fan club, web page and a non-profit organization dedicated to
stopping the abuse of microphones. He's been shot, blown up, run over, drown,
fed to sharks, leopards...he's been through car washes, blown away by a fire
hose, abused by a pair of 4 year olds... it's the one bit that years later
people remember every detail of a MIM adventure.
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